Date Published: 20 July 2021

Abby Auerbach

EVP, Chief Communications Officer
Inspired by the voice of

Mary Tyler Moore

As a young woman, I was more focused on the journey to success than reaching a specific goal. I studied commercial art and marketing and set my sights on a career in advertising. My personal mission was to “work as hard (and smart) as I could and see how far I could go.”

A Voice of Inspiration

Mar Tyler Moore

I never met Mary Tyler Moore, but her character, Mary Richards, inspired me. The Mary Tyler Moore Show premiered in 1970 and concluded in 1977, the year I graduated high school. Already interested in advertising, media and marketing, Mary Richards inspired me to be independent, bold and true to my values while pursuing my career as a single woman. My experience with this television character is a testament to the power and influence of media.

Shared Voices

The AWM mission is to connect, recognize and inspire women across the media industry. This is essential work at a critical time in our culture and industry, and I am honored to be a member of this board of change agents.

Mary Tyler Moore

Take chances, make mistakes. That’s how you grow. Pain nourishes your courage. You have to fail in order to practice being brave.